How Data Analytics Drives Business Performance: A Study

Hiroshi Chris Katsu

doi:10.55938/ijgasr.v2i3.59

Authors

Hiroshi Chris Katsu The University of Tokyo https://orcid.org/0009-0000-9860-4563

DOI:

https://doi.org/10.55938/ijgasr.v2i3.59

Keywords:

Big Data Analytics, Company Analytics, Firm Performance, Technology

Abstract

Research about big data analytics as well as its effect on firm effectiveness is dispersed and insufficient in an attempt to incorporate the results of the latest studies. The aim of this study is to give a structured description of the efforts of huge data analytics to firm effectiveness by looking at papers published in the net of Science. This study looks at factors that influence the application of serious data analytics across various departments & categorizes the various kinds of jobs that big data analytics are able to address. The research results point to avenues for future investigation which emphasize the advantages of huge data analytics in enhancing firm efficiency through both conceptual and empirical investigation. The systematic analysis brings to light new information on the interconnection between big data analytics as well as firm effectiveness.

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