Data-Driven Management: The Impact of Big Data Analytics on Organizational Performance
DOI:
https://doi.org/10.55938/ijgasr.v3i2.74Keywords:
Big Data Analytics, Integrated Data Ecosystem, Predictive Analytics, Ethical AI Governance, Data-Driven Organizational Culture, Operational ResilienceAbstract
Inevitably, in such a fast-moving landscape of big data analytics lies the transformative opportunity for any organization to unlock new avenues of growth, operational efficiency, and strategic decision-making. This paper contributes a comprehensive methodology that will help businesses take advantage of big data analytics to secure a continued competitive advantage. At the core of this methodology is to have a robust data governance framework that will establish the security, integrity, and accessibility of the enterprise data assets by specifying relevant policies, processes, and technologies. This, in turn, within such a framework, allows state-of-the-art AI-driven anomaly detection mechanisms for encryption and access control to implement protection measures around sensitive information while enabling secure yet efficient data utilization. The methodology also continues its approach of putting in place an integrated data ecosystem that brings together different pockets or sources of data, such as real-time operation data, customer interaction, and unstructured information. A critical component of this methodology is putting in place the advanced predictive analytics capabilities that could be run based on tapping into the power of machine learning algorithms; by doing so, the organization will be predicting market trends, customer behavior, and risks highly accurately. This will be a very proactive way of making decisions that would let the business efficiently use the available resources, innovate products and services ahead of time, and create a distinctly competitive advantage. The transformative ability of this methodology for big data analytics opened new channels toward growth and innovation and firmly established the organization as an industry leader with long-lasting competitive advantage. The place of data-driven insight, data culture, and responsible data practice has been the key to success in this organization.
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