Role of Smart Technology in Product Advertisement for Marketing

Khushboo Yadav

doi:10.55938/wlp.v1i3.126

Authors

Khushboo Yadav Uttaranchal University https://orcid.org/0009-0000-0061-8351

DOI:

https://doi.org/10.55938/wlp.v1i3.126

Keywords:

Product Advertisement, Marketing, Consumer, Digital

Abstract

It studies at artificial intelligence's (AI) function in marketing communication and how it affects company expansion. AI has the potential to automate marketing decisions, but it also has drawbacks, including the need for high-quality data, ethical issues, and the possibility of over-reliance. Corporate, consumer, and national considerations all have an impact on the global application of AI in marketing. Examining the present function of AI in advertising, investigating obstacles, and evaluating the potential and efficacy of AI-driven advertising tactics are the main objectives of this research.

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