Ethics and Responsibility in Branding 4.0
DOI:
https://doi.org/10.55938/wlp.v1i4.142Keywords:
Digital Branding, Brand Marketing Ethics, Corporate Digital Responsibility, Ethics, BrandingAbstract
Moral accountability has significance in branding since it involves adherence to ethical principles and practices that govern responsible behavior among individuals and groups. This ethical approach is essential for a company's image in society as it ultimately impacts the product or service being promoted, assuring impartiality and responsible conduct. The study indicates that a business's corporate social responsibility (CSR) operations impacts customer purchase decisions by influencing their opinion of the brand's equity, trustworthiness, and prestige. This study can be helpful for academics and managers as it provides a thorough technique for validating the impact of CSR on brand trustworthiness, reputation, and equity, as well as assisting in the development of successful marketing strategies and brand management methods. The article investigates ethical and service quality concerns in digital branding, with an emphasis on marketing communication issues like targeting, public relations, advertising, packaging, promotion, online marketing, and customer privacy. It also explores service quality factors such as certainty, dependability, tangibility, empathy, and responsiveness. The findings indicate that these challenges influence customers' purchase decisions and emphasize the need for better service quality in digital branding transactions. Business ethics aren't restricted to business owners; society has its own social norms that apply to all aspects of human existence, including business. People determine corporate operations based on their own conventions, not company perspective. As company branding methods evolve, a new consensus of business ethics between businesses and society could arise to balance these norms. The study highlights the importance of ongoing development in artificial intelligence (AI) systems to maintain scientific progress while taking into account societal and environmental issues. It suggests emphasizing empirical validations and employing integrative technology in specific enterprises to bridge the gap between theoretical concepts and practical applications. This would result in a more ecologically aware and socially responsible corporate atmosphere.
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Copyright (c) 2024 Meenakshi Sharma, Mohammed Ismail Iqbal
This work is licensed under a Creative Commons Attribution 4.0 International License.
