Role of Smart Technology in Digital Marketing Process and Its Future Implications

Manisha; Dimple; Khushi

doi:10.55938/wlp.v1i3.128

Authors

Manisha Uttaranchal University https://orcid.org/0009-0009-2801-0108
Dimple Uttaranchal University https://orcid.org/0009-0005-6657-3332
Khushi Uttaranchal University https://orcid.org/0009-0000-7142-6226

DOI:

https://doi.org/10.55938/wlp.v1i3.128

Keywords:

Artificial Intelligence, Digital Marketing, E-Commerce, Internet, Email Marketing

Abstract

With over 130 billion active users and 61% of Indian homes utilizing the internet in 2021, the internet and digital platforms have become indispensable in our everyday lives. Digital technologies are used in online or digital marketing to communicate with customers and promote products. Email marketing, SMM, PPC, SEO, and other channels are used. Digital marketing has replaced traditional marketing and includes a range of business formats, including B2B, B2C, C2C, and C2B. Conveniences including online payment methods, online shopping and selling, delivery, and customer service are provided by digital marketing. AI has been created since the 1950s, when a computer or piece of software was given human-like perception. It saves time, accurately gives information, and solves problems with efficiency. Artificial intelligence (AI) has produced features for digital marketing and e-commerce, such as voice-activated searches, tailored user interfaces, comprehensive product descriptions, content creation, and the ability to forecast consumer behavior.

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