Branding 4.0: Leveraging Digital Transformation for Authentic and Connected Brand Experiences

View Branding 4.0: Leveraging Digital Transformation for Authentic and Connected Brand Experiences

Branding 4.0: Leveraging Digital Transformation for Authentic and Connected Brand Experiences
Editors: Prof.  (Dr.) Rajesh Singh, Ayushi Sharma, Prof. (Dr.) Anita Gehlot, Dr. Neeti Misra, Dr. Ravindra Sharma, Dr. Geeta Rana
Book DOI: 10.55938_wlp.v1i4.150
ISBN (India): 987-81-980089-3-0
BIC Subject Codes: KJS | KJC | UD | KNDT
BISAC Subject Codes: BUS043000 | BUS041000 | BUS058000 | COM060000
ONIX Audience Code: 06
Publisher: Wisdom Leaf Press (A division of ICAPSR)
Year: September 2024

Published: 2024-09-28

Full Issue

Chapters

  • Building a Sustainable Digital Brand Ecosystem

    Devendra Singh, Jasvinder Kaur
    01-06
    DOI: https://doi.org/10.55938/wlp.v1i4.138

  • Building an Agile Brand Adapting in the 4.0 Era

    Sanjeev Kumar Shah, Mohammed Ismail Iqbal
    07-11
    DOI: https://doi.org/10.55938/wlp.v1i4.139

  • Branding 4.0 Lessons from Industry Leaders

    Meera Sharma, Kailash Bisht
    14-20
    DOI: https://doi.org/10.55938/wlp.v1i4.140

  • Digital Transformation and Its Impact on Organizational Branding

    Meenakshi Sharma, Shailendra Thapliyal
    21-26
    DOI: https://doi.org/10.55938/wlp.v1i4.141

  • Ethics and Responsibility in Branding 4.0

    Meenakshi Sharma, Mohammed Ismail Iqbal
    27-32
    DOI: https://doi.org/10.55938/wlp.v1i4.142

  • Implementing Branding 4.0-A Step-by-Step Guide

    Meera Sharma, Devendra Singh
    33-38
    DOI: https://doi.org/10.55938/wlp.v1i4.143

  • Leveraging AI and Big Data in Branding 4.0

    Shailender Thapliyal, Jasvinder Kaur
    33-37
    DOI: https://doi.org/10.55938/wlp.v1i4.144

  • Evaluating Brand Success in the 4.0 Era utilizing AI

    Shailender Thapliyal, Sanjeev Kumar Shah
    38-42
    DOI: https://doi.org/10.55938/wlp.v1i4.145

  • AI Integrated Personalization and Customer-Centric Branding

    Meera Sharma , Meenakshi Sharma
    49-55
    DOI: https://doi.org/10.55938/wlp.v1i4.146

  • Storytelling in the Digital Age Crafting a Compelling Brand Narrative employing AI

    Kailash Bisht, Mohammed Ismail Iqbal
    56-61
    DOI: https://doi.org/10.55938/wlp.v1i4.147

  • The Power of Social Media in Branding 4.0

    Sanjeev Kumar Shah, Mohammed Ismail Iqbal
    68-73
    DOI: https://doi.org/10.55938/wlp.v1i4.149