Role of Smart Technology in Product Marketing Process and Future Perspective
DOI:
https://doi.org/10.55938/wlp.v1i3.135Keywords:
Artificial Intelligence, Product Marketing, Digitalization, Customers, ProductAbstract
The article examines artificial intelligence's (AI) place in sales and marketing, with an emphasis on satisfying customer needs and matching their requests. The difficulties faced by sales managers are emphasized, as is the growing reliance on digitalization and artificial intelligence (AI) as a means of streamlining sales processes, enhancing customer satisfaction, and encouraging repeat business. The study also looks at how AI affects sales success and how appealing it is to younger generations.
References
1. Vladimirovich, Koldyshev Maxim. "Future marketing in B2B segment: Integrating Artificial Intelligence into sales management." International Journal of Innovative Technologies in Economy 4 (31) (2020).
2. Rodríguez, Rocio, Göran Svensson, and Erik Jens Mehl. "Digitalization process of complex B2B sales processes–Enablers and obstacles." Technology in society 62 (2020): 101324.
3. Verma, Sanjeev, et al. "Artificial intelligence in marketing: Systematic review and future research direction." International Journal of Information Management Data Insights 1.1 (2021): 100002.
4. Eriksson, Theresa, Alessandro Bigi, and Michelle Bonera. "Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation." The TQM Journal 32.4 (2020): 795-814.
5. Verma, Sanjeev, et al. "Artificial intelligence in marketing: Systematic review and future research direction." International Journal of Information Management Data Insights 1.1 (2021): 100002.
6. Huo, Chunhui, et al. "The impact of artificial and non-artificial intelligence on production and operation of new products-an emerging market analysis of technological advancements a managerial perspective." Revista Argentina de Clínica Psicológica 29.5 (2020): 69.
7. Vlačić, Božidar, et al. "The evolving role of artificial intelligence in marketing: A review and research agenda." Journal of Business Research 128 (2021): 187-203.
8. Davenport, Thomas, et al. "How artificial intelligence will change the future of marketing." Journal of the Academy of Marketing Science 48 (2020): 24-42.
9. Borges, Aline FS, et al. "The strategic use of artificial intelligence in the digital era: Systematic literature review and future research directions." International Journal of Information Management 57 (2021): 102225
10. Bedué, Patrick, and Albrecht Fritzsche. "Can we trust AI? An empirical investigation of trust requirements and guide to successful AI adoption." Journal of Enterprise Information Management 35.2 (2022): 530-549
11. Harper, Jonathan, and Aw Yoke Cheng. "The Big Data Talent Shortage: Assessing Skill Gaps and Developing Effective Training Programs." AI, IoT and the Fourth Industrial Revolution Review 10.2 (2020): 30-38
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Ayushi Sharma
This work is licensed under a Creative Commons Attribution 4.0 International License.
