Evaluating Brand Success in the 4.0 Era utilizing AI
DOI:
https://doi.org/10.55938/wlp.v1i4.145Keywords:
Branding 4.0, Customer Experiences (CX), Industry 4.0, Customer Relationship Management (CRM), Personalized Relationships, Data-Driven Analytics, B2B BrandingAbstract
The study explores the implications of confidence mitigation on framework, knowledge, and quality of service as well as customer satisfaction. The results indicate that information quality has a significant impact on satisfaction, while service quality does not. Confidence might enhance application service quality by providing availability and quick responses to customer demands. It provides beneficial knowledge for production managers and manufacturing professionals for assessing the performance of quality prediction models, as well as determining how these approaches could potentially be implemented to newly established and present manufacturing processes. The present research evaluates the relationship between researchers and natural occurrences utilizing inquiries, observations, and discussions. It emphasizes the significance of technical breakthroughs and creative economy-based MSMEs in developing new products and businesses in global marketplaces. The study highlights the importance of regulatory practice, employment creation, and collaboration between SMEs and society in order for businesses to flourish. Online branding achievements could contribute to increased competition in the industry. The research article investigates scenarios and empirical data to demonstrate substantial improvements in consumer involvement metrics consisting of as click-through rates and conversion rates following the implementation of artificial intelligence (AI)-driven individualization approaches in Salesforce. However, it also encompasses challenges that involve data protection, ethical considerations, and the requirement for transparency in AI decision-making processes in CRM environments. It explores the implementation of digital technologies, specifically AI-powered services, in B2B customer relationship management. Based on an integrative literature analysis, the following roles are suggested: evaluate, create, participate, and direct. These activities empower businesses in conceptualizing essential procedures for managing B2B the customer experiences necessitating activities that bridge the traditional sales-marketing divided consequently boosting management understanding.
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Copyright (c) 2024 Shailender Thapliyal, Sanjeev Kumar Shah
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